Commercial Real Estate Marketing Plan – Key Points to Win the Client

In giving a client a marketing proposal and strategy to sell or lease a commercial property, a number of things need to be well detailed in the proposal itself. Here are some of the main ones that should never be overlooked in your property proposal.

  • Why Should I Use Your Agency? It is an important question and hopefully you have a very clear idea of the advantages you bring to the sale or leasing process. Generic statements like ‘we know the market’, ‘we are the best agent in town’, ‘we have been here for 50 years’, and ‘we will serve you well’, just do not cut it in competitive markets. Consider why your real estate agency can stand clear and separate to other competitive agencies in promoting the property. Make sure that the client knows without any doubt why they should choose you as the agent of choice. Do not base your marketing point of difference on low commissions or agency paid advertising; that just does not work in this market and will put you out of business fast. Your agency must have something that is special and not copied from other agencies; it should also be so unique that you are the first choice as the real estate agent to take on the listing. If you do not have this clear mindset, then welcome to the world of the ordinary real estate agent that has to fight for every listing. Be separate than everyone else, create your point of difference and then market it well.
  • Happy Existing Clients & Recent Sales: Evidence of market activity and positive results will always come in handy as you attempt to advise the client on the right strategy to adopt for their property. In this property market with an abundance of available property stock, you should never take on overpriced listings. On average it is better to walk away from them and work with listings that are closer to the market price or rent. Your time is a valuable resource and must be protected from unrealistic vendors. A realistic property owner that works within the property market is far better than a property owner that is trying to set their own property market.
  • Prospective Buyer Activity on a Property: Telling the seller or landlord of your current and prospective sources of enquiry is a worthwhile part of your marketing plan. This lets the owner of the property know that you are really on the right ‘wavelength’ when it comes to locating tenants and or buyers. Some agents also adopt the strategy of getting a series of inspections done quickly with potential buyers from their database even at the early listing stage. It is surprising how many listings are sold or rented even before they reach the market officially.
  • What is Value? What is a Property really worth? Whilst exact prices and rents are hard to pinpoint, you should have a reasonable idea to within 5% as to what price or rent you could achieve with any given property. If you have no idea of the rent or the price then it is better to put the property to the market on the basis of ‘expressions of interest’. In that way the market will tell you what they think. With some very unique properties this is necessary given the limited pool of buyers that can participate in the purchase.
  • Methods of Sale and Timing: The main possibilities when selling a property are usually sale by auction, sale by tender, sale at a price, sale by negotiation, expressions of interest, trade or exchange. Knowing the best one to choose is the key to success. Putting the property on the market at a price is the less successful way of property marketing. The reason for this is the market will judge the property and try to reduce the price; if the property is too highly priced it will ‘kill’ any genuine enquiry before you even hear about it. One other fact needs to be remembered and respected here; a property will become ‘stale’ on the market after about 90 days. If it does not sell by then, it is better to remove it from the listing books for some reasonable time, to freshen the property for the next stage of marketing that you need to go to.
  • GANTT Model: For those of you that may not be aware, this is a way of graphically displaying activity. It is a common graphing process. It just so happens that it is a very powerful tool when you put it in a commercial property proposal for sale or lease. The display shows the client exactly what you are going to do for them and when.
  • Question and Answer: As part of your property marketing proposal, it is wise to have one or two pages that handle the concerns and questions of the client. From the preliminary meeting with the client you will have ascertained what matters concern them; you can merge these concerns and your answers into a Q&A format within your proposal.
  • Executive Summary: Always use an Executive Summary at the front of your document. It should be no longer than 2 pages, and bring all the main points to the front of the proposal. Adults generally do not want to read a lengthy document, so all your great work may largely go unread unless you can get the key points to a place that interests the client to read further.
  • An Exclusive Selling Agency Agreement: Why should you do one? The obvious answer is that you can best serve the listing and the client; you can also control the competition agents that may be chasing the same property. Open listings are not desirable and are essentially a waste of time unless you specifically have a purchaser that is a strong contender to take the property immediately. Occasionally I come across an agency that has a business approach of listing everything they can regardless of agency type; whilst this method can work, it does require you to have a very large number of listings and plenty of signs on properties. In only that way will you get the enquiry and conversion numbers that you need for KPI’s on commissions.
  • What are the advantages to a Vendor in having only one Agent when selling a Property? Tell the client why one agent is the best way to go. Multiple agencies working on the one property do not allow focused communication of offers and marketing coordination. Tell the client how you will connect with them on marketing, negotiation, due diligence, and property settlement.
  • Advertising: Yes advertising is expensive and it is still necessary, although you can be selective. You need to get the property message out to the market in the most efficient and direct way. How you do that is really property specific, although the conventional processes of newspaper marketing (expensive) are becoming less necessary. The internet is taking over as the main advertising channel in commercial real estate sales and leasing, and offers your client far better and cheaper ways of putting the property to the market. A key strategy for property marketing is to create 3 different levels of marketing for the client to consider (gold, silver, and bronze), as it gives them the feeling of control when it comes to spending on vendor paid advertising.

So these key points should be well handled in your property proposal. When you get the points clearly set out, the client knows what you can do and why they should choose you as the property agent of choice.

Live Chat Software – Convert Site Visitors to Customers

As an online marketer you would definitely have spent a lot of effort to get visitors to your site. However, are you doing anything to retain them and convert them to customers? Do not commit the mistake that many marketers are guilt of – doing nothing to retain visitors. One of the simplest ways you could engage their attention is by using live chat. In fact, you can use live chat software to get this done with a surprising degree of ease.

You might already be using email marketing software to send personalized messages and newsletters to your existing and potential customers. Live chat software is equally easy to use and it is as important for your business.

It is indeed very important to get many visitors to your site, but not all of them will stay there. You do need to ensure that you have high quality content that will be interesting to them or else they will exit the site. At the same time, if you have a chat box you will be giving your customers the opportunity to get their questions answered quickly and with the least possible fuss. You risk losing your customers to another website if you cannot answer their questions to their satisfaction.

There is another advantage to using this software. You will also be able to analyse exactly how your customers use it, thereby enabling you to use it more effectively. For instance, you can get reports on exactly what your customers are requesting when they come on chat. You can also find out when they are most active so that you can devote more resources to that particular time slot. You can also track all the pages that your visitors view when they come to your website. All this data will enable you to customize your services better so that you can induce visitors to buy your product or service.

You need to ensure that you buy the best possible live chat software in order to get the greatest results from it. Be sure to buy your software from a reliable company that will give you as much customer service as you need as well as lifetime upgrades. As a matter of fact, you should buy your software from the same company that provides you with email marketing software and other business solutions so that you can integrate them fully for the best results.

Over the Counter Acne Scar Removal – Easy Buy and Apply Solutions to Reduce Acne Scars

Finding an over the counter acne scar removal product can be difficult. It can become a challenge to pick a product that will actually remove acne scars. You have to weed through the bad which can be a difficult task. If you go to your local popular chain store, they often have a small selection to choose from.

Top it off with not knowing what to look for, and you could most likely waste quite a bit of money and perhaps even give up on finding a product that will actually work for you. Fortunately, you can conveniently search online for acne scar removal products and browse the user reviews in order to get a better understanding if the product is likely to give you the results you are looking for.

Popular acne cream removal scar products

  • Claiming to be the best non-surgical treatment for acne scar removal is the Bioskinforte cream by Biocutis. It offers many benefits all of which will create amazing results. The cream does a plethora of things including removing damaged collagen from ice pick and raised scars. It also dissolves damaged cells along with promoting the opening of the vascular system to nourish cells. The Bioskinforte cream also will trigger scarless healing. This cream is perfect for not only clearing the facial skin from preexisting acne and scars, but also for maintaining a beautiful complexion in the future.
  • Neaclear is a skin care company that offers over the counter physician-strength products. Clear Oxygen is their latest acne treatment product that creates dramatic reduction to any type of scar in just weeks of usage. It works by forming into a light-weight and comfortable film over the area that adds pressure to the scar. Pressure therapy happens to be one of the most successful treatments for large, raised scars. Clear Oxygen also contains other beneficial agents that when combined will offer a great solution to remove any type of acne scar.
  • One other acne scarring over the counter product that is by Scar Esthetique. The company’s Advanced Scar Therapy cream combines more than 10 antioxidants, 2 polypeptides, and even onion extract, all in which penetrate deep into the skin to treat and cure scar tissue from the inside. The ingredients rebuild damaged tissue, diminish swelling, as well as soften and lighten the scarring. Many people who have already tried Advanced Scar Therapy saw results in as little as three days of usage! It is definitely worth considering when searching for an over the counter acne scar removal product to remove your imperfections.

Not everyone can afford to go to the Dermatologist. Fortunately, you can easily find great over the counter acne scar products online without the hassle and expense of the doctor’s office. Add the affordability and convenience of being able to research the products beforehand and there are no more excuses as to why you cannot rid yourself of those bothersome acne scars.

How to Obtain Lower Rate Car Insurance

If you are paying too much for you car insurance, the easiest way to obtain lower rates is by switching to a new insurer. Yet, the hassles of switching to a new plan mean that consumers may look at ways to save money with their current insurer instead of switching. Read on and we will look at ways you can reduce your car insurance premiums, by offering you money-saving tips that you are certain to welcome.

Your Credit Score

That three-digit number known as your credit score can have a big impact on your insurance rates. In some states, insurers are allowed to determine rates based on your credit history and will write a policy accordingly. If your score is in the tank, consider working toward raising it first before making a switch. Clean up your credit and pay down your outstanding balances. You will be rewarded with a higher credit score and a lower auto insurance premium.

Raise Deductibles

As your car ages, your insurance cover should change as well. New cars should be fully covered and you deductibles low. You may even opt for gap coverage if you are leasing your car. For older vehicles, raising the deductible and even eliminating some coverage can save you a bundle. Your 10-year-old sedan with more than 150,000 miles on the odometer may no longer require costly collision coverage.

Point Reduction

For drivers with a spotty driving record, points can result in higher premiums and take at least three years to disappear. You can help move the process along by taking a defensive driving course if offered in your state. Such courses routinely wipe out three points from your driving record, an effort that is rewarded by insurers with lower premiums. Contact your state’s Department of Motor Vehicles for authorized driving schools.

Insurance Companies

You have tried and tried, but your insurance premiums are still too high. Or at least that you think they are. At this point, you need to contact other insurers and give them information about your car including your current insurance coverage. Obtain quotes and then compare prices. If prices are 10 percent or more lower, than consider making a switch. You can also work with an insurance broker to help you find a better deal. Instead of dealing with one insurance company, this broker will pull up quotes from several companies. Brokers represent you, not insurers — hire a broker if you need help finding a better insurance plan.

Additional Savings

Insurers may offer additional savings based on other factors including multi-policy insurance, customer loyalty, college grades and your employer. If you are not certain about what discounts are available, simply ask. You may be able to shave off more money by qualifying for such discounts.

Commercial Real Estate Purchasing Requires Considering Many Factors

Today’s world economy is changing. More and more people are turning to the internet for their goods and services. As our ability to transport goods across international borders increases exponentially, the world is truly becoming as small as a tiny computer monitor screen. Faced with the prospect of competing with online vendors, what can today’s business do to offer a clear and attractive alternative? The key is, and always will be, the customer experience.

As the old adage goes-real estate is all about location, location, and location. That is no longer true than when you are shopping for commercial real estate. Firstly, the location must serve your basic business needs. Does the location offer you all of the space your business may need for today, and can it expand to meet tomorrow’s needs? Is the location safe for your workers, and is the area an attractive destination to potential customers?

Perhaps most importantly, your business must be accessible to these customers. The closer your business is to the customers that you seek, the more readily you can compete with online businesses. Nothing beats the experience of being able to take a short walk to a store and see, feel, and test the goods and services you might need.

A well thought out and researched piece of commercial property is more than a tract of land and a solid piece of construction. It can serve as a piece of advertising as well. The location of your commercial real estate can be in an area with a high level of traffic. With a sign on the building, you can essentially create a free, ongoing billboard advertising your business. Since your business model may depend on local business, this kind of free advertising can be invaluable as time goes by.

You may also look for commercial real estate in areas with little driving traffic but a high level of foot traffic. Areas with high foot traffic are great for retailers looking to attract new customers who may be out for a day of window shopping.

Likewise, buying property next to existing businesses with similar customers may be a great way to work with your neighbors to create a one stop shopping experience. Today’s customer who notices your sign can be the start of tomorrow’s word of mouth.

Aside from the location, the actual structure is the most important aspect of a commercial real estate purchase. Aside from space considerations, you must consider what elements are available to you within the property.

If your business is dependent on a high level of internet activity, you should seek out property with stable, high speed internet available to each of the spaces. If your business is retail oriented, you will need large floor plans, preferably with a certain level of window space available for passing shoppers. Restaurants, bars and certain service oriented businesses will need kitchens, bars, or special pluming needs.

While today’s economy is victim to many up and downs, particularly in the real estate market, those in the market for a commercial space may be able to find a bargain. This is especially true if you are able to find a ‘fixer-upper’ property that can be retrofitted for today’s business needs. As real estate prices once more rise, these commercial properties could become a source of new revenue for the future.

No matter what kind of space you may need for your business, trained and helpful real estate agents will be able to aid you in your search for a new commercial real estate property.

The Benefits of E-Cigarettes and Where to Find Them

Considering the fact that many people try everything to quit smoking, it’s no wonder that smokeless cigarettes are becoming a popular method of addiction treatment. These revolutionary new devices actually mimic real cigarettes. However, they do not contain all of the harmful chemicals inside of them and they do not give off that tobacco odor that is so known to cling to fabrics and hair. Those who choose to Buy Smokeless Cigarettes will definitely benefit from taking a more Uncategorized approach to quitting as opposed to using harsh patches and pills.

When you Buy Smokeless Cigarettes and fill them up with the designated E-Juice, you can literally smoke your cigarette anywhere. That’s because it does not give off any odors, so you won’t have to worry about people complaining about the smell. The electronic cigarette only gives off a steam vapor, which looks like real smoke without any of the harmful side effects. You will even be able to Buy Smokeless Cigarettes and use them while shopping at the mall or going out to eat in a restaurant. It truly is a fantastic way of kicking the habit while also enabling you to still feel like you are a smoker, despite lacking all of the health problems.

Once you Buy Electronic Cigarettes you will need to fill the device with E-Juice. This E-Juice is what aids in your quitting. Despite the fact that the e-cigarette looks and feels like the real thing, it also tastes like the real thing with the specially formulated E-Juice that is added to it. There are many different flavors of E-Juice that are all tempting in their own nature and you can choose whichever flavor you would like in order to get that same euphoric feeling that you are so used to when you use electric cigarettes.

E Cigs come in a variety of different starter kits that will get you going on the path of being a nonsmoker. What’s more, when you Buy Smokeless Cigarettes you will also be able to look for e-liquid and refill cartridges for them. The best way to kick the habit is to still feel like you are doing it on a regular basis, and that is why smoke-free cigarettes are so popular worldwide. Choosing to Buy Smokeless Cigarettes will enable you to begin living your life healthier and it will also protect the health of people who happen to be around you on a regular basis who may have been affected by the second hand smoke. E Cigarettes open up new possibilities within your life.

If you’ve tried everything imaginable to quit smoking or you know someone who has you may want to buy some smokeless cigarettes. Many consumer reports show e-cigarettes fill a gap where other products fail. Dr’s are recommending them to clients more than ever and people are quitting easier than before. E-cigarette510.com is also filling a gap where consumers can safely buy smokeless cigarettes without fear of being over charged or have bait and switch tactics used like so many other websites.

Top Tips to Remember on How to Make Money From Home Online

Life may be hard, but you have no more reason to slack and complain because there are lots of ways to earn if you only know where to look. The best part about this is that you can even earn during your spare time and while you are at home. You just need to learn more about the ideas and techniques on how to make money from home online.

You can opt to pursue various opportunities, depending on the time and money that you are willing to spend in the venture, your skills, capabilities and interests. You can begin an online business, start your own website that you will monetize or apply for jobs that you can do at home.

For starters who are still not adept with how things work in various online schemes, these are some of the factors that you ought to look into as you search for the kinds of ventures that you can take part of.

1. If you will be asked to invest money in an online business, you have to read everything about it and pay attention to how you will be compensated and how long it would take before you get a good return for your investment. The opportunity must be able to pay investors like you in cash. Do not settle for points or rewards, even though the capital is small.

2. If the opportunity involves marketing, you must not choose something that involves hard selling. You must also think like a consumer. With so many gimmicks and schemes that can be found in the cyberspace, many people are getting more cautious before participating in any of these. There may be many people who have benefited from internet marketing, but if you are not an expert in the field, it is best that you focus your efforts on tasks where you can utilize your skills and work hard on your earnings.

3. When you see opportunities on how to make money from home online that sound too good to be true, such as the types that offer high compensation for less work, you might as well skip these and settle for the types, where you are required to do tasks that are commensurate to the earnings that you will get.

To make it easier for you to spot the right and suitable opportunities on how to make money from home online, you have to limit your options on the types that you are willing and capable of doing. In the beginning, your goal may be to learn more about the process and pursue other opportunities that will give you higher compensation after you have gotten the hang of how things work in this kind of venture.

How to Find a Reliable Auto Insurance Company?

Car insurance has turned out to be a necessity rather than a luxury for many. Instead of just having the option to enjoy the luxury of peace of mind, there are a number of states where vehicle insurance is a legal requirement imposed by the respective state governments. The reason is to reduce (or completely eliminate) financial and personal losses.

Some insurance companies will try to attract you with their marketing gimmicks, such as prizes and gift hampers. They are most likely to be fake companies.

Though the need for car insurance companies is rising, there are many companies that are fake entities. Therefore, the search for a reliable company and the purchasing of insurance policy gets tricky. No one wants to be tapped with frauds, and thus wants to get straight to the target. The following steps will help vehicle owners make informed decisions regarding the vehicle insurance companies:

Search Online

Information Technology has indeed simplified millions of tasks. You are no longer required to visit the company offices personally. All you need is to get connected to the internet and search for vehicle insurance companies in your region. You will get a list to choose from. Some companies also offer their auto insurance quotes online, thus further facilitating prospective clients.

List, Compare, Filter, and Qualify

Now that you have a list of insurance companies and also the auto insurance quotes from their online search, you are good to compare them against each other. Look for those that offer most attractive quotes in terms of coverage, premiums, etc. You can now shortlist them to finally qualify the best insurance company among all the given options.

Ask Questions

Upon final decision as to which company you want to buy your vehicle insurance policy from, it’s time to visit the office personally so that formalities can take place. Since it is about a financial investment, you should not hesitate to ask questions. Ask whatever comes in your mind regarding the policy, such as the repair coverage, medical coverage, premiums, limits of coverage, exclusions if any, etc.

Beware of Confusions and Ambiguities

If you have any confusion regarding the terms and conditions of the vehicle insurance policy, clarify themes then and there. Don’t waste your time. You must not have any ambiguity prior to buying the insurance policy.

Watch Out for Marketing Gimmicks

Some insurance companies will try to attract you with their marketing gimmicks, such as prizes and gift hampers. They are most likely to be fake companies.

Current Trends in Bathroom Remodeling

Like fashion or furniture, remodeling bathroom follows trends. Functionality and innovation in style sweep the nation. Trends keep changing within weeks or months rather than a year or two as they used to. This hardly gives trend conscious homeowners who are planning to start a bathroom remodeling project, the time to catch their breath. So what’s new now? What’s in, and what’s out?

Homeowners prefer a more comfortable and personalized home. They would rather remodel their house than shift to a new one. In earlier days, remodeling was done only to improve the resale value. Now, people remodel their home for their comfort rather than thinking what a potential buyer would like. Main reason for bathroom remodeling project these days, is to increase value of the house and desire to make the home more modern.

Market trends

Compared to the last decade, average bathroom has tripled in size. Current trends in remodeling bathroom include cabinet holding sinks, which are taking on the look of furniture. Radius cabinets are increasing by the day. They add a subtle finish to the room. Wall hung cabinets are common. Shallow drawers are more useful for storage.

Key remodeling trends

Bathroom sinks have become brighter in the currents trends in remodeling bathroom. Bright colors are believed to brighten up a dull room in the house. One other popular method these days are the addition of acrylic or fiberglass sinks. Tub coverings also help in improving the bathroomís appearance. These are small tips to make the bathroom look good without investing a huge sum in a full bathroom remodel.

Wall papers or paints matching the color scheme of the bathroom are very popular these days. Current trends in remodeling bathroom include vinyl or concrete flooring instead of tile flooring. The concrete can be colored to suit the color scheme of the bathroom. This is particularly good as the there are lot of water exposure in floors and concrete flooring will last longer.

New Fixtures Can Make Fashion Statement

Changing fixtures is one of the current trends in remodeling bathrooms. Changing fixtures with gold and chrome are quite simple and popular these days. Clear plastic and resin handles which were very popular few years ago are out of trend.

Jacuzzi has replaced the regular tubs. Some also go in for a steam shower these days. It makes them feel refreshed and great right in the convenience of their home. Current trends in remodeling bathrooms have created a lot of innovation these days and are getting to be more affordable to a larger segment of homeowners. Many of them also install these items while constructing their house. There is lot more current trends in remodeling bathrooms which are optional and appreciated by few homeowners.

Not all current trends in bathroom remodeling suit everyoneís budget or taste. People who are keen in increasing the home value can consider implementing current trends in bathroom remodeling to increase the value.